New York City drone shot

Group Sales for a Broadway Venue Owner & Operator

The Customer

Nederlander is our partner licensing TixTrack products in their New York City venues, as well as across the United States. Nederlander owns and/or operates nine Broadway theatres, as well as dozens of markets national-
ly. They both present and produce live entertainment ranging from theatrical productions to concerts and special events.

Photo by Vlad Alexandru Popa from Pexels

Nederlander needed a solution for how to manage group sales for their nine Broadway venues. Previously, they had been using a third party system to manage group requests that had no integration with Ticketmaster, their primary ticketing platform. They were in need of a versatile, easy to use, cloud based digital solution where they could program and manage the group sales for their venues without having to rely on a third party.


TixTrack and Nederlander worked together to develop a group sales module within the Nliven system that provides a way to manage group sales request, payments, and even to help input those sales into an external ticketing system. The group sales module needed to be something web based so as not to require special hardware or software for group agents to use. It also needed to be something easy to use for the group agents and the box offices.