Enchant Christmas: How selecting Ticketure helped Enchant sell over 1,000,000 tickets in 6 weeks and exceed forecast by over 112%
Enchant Christmas creates holiday themed attractions in Major League Baseball stadiums around the country, providing engaging holiday experi- ences with nightly live music, ice skating, and all around holiday cheer for millions of visitors over the holiday season.
Enchant Christmas desired a ticketing solution that enabled them to handle the high-volume sales of selling over 1M tickets in 30 days, but moreover required a highly customizable online/mobile shopping with full API support to enable them to match the purchase experience to the holiday experience the customer would receive at the event. In addition to scalability and having an open API, Enchant’s ticketing solution would require flexibility in scheduling timed entry events, configuring upsells and be able to handle the various suite rentals and group sales requirements.
TixTrack partnered with Enchant Christmas to fully understand Enchant’s ticketing needs, unique challenges and implemented TixTrack’s Ticketure platform to provide an API-driven, truly mobile ticket solution.
Using Ticketure’s open API, Enchant was able to provide a fully customized shopping experience for their patrons selling just shy of 1M tickets online in a 6-week period.
Ticketure’s included Data Visualization toolset, enabled Enchant to understand what was happening at each of their locations around the country. From Marketing viewing an overlay of purchases to zip code maps to provide a clear view of where their marketing spend was being best received, to Staff Managers being able to see a color coded Heat Map of the entire event’s sessions sold capacities to better plan for staff location and pinpoint potential bottlenecks, Enchant was able to truly optimize not only their purchasers experience but also their staff experience.