Coliseo de Puerto Rico

Providing the Ticketing Technology for our Regional Partner for Coliseo de Puerto Rico

The Customer

Ticketera is our partner licensing TixTrack products in Puerto Rico. Coliseo de Puerto Rico is the biggest indoor arena in Puerto Rico with a capacity of 18,500 and one of the top 20 arenas in the world according to Billboard Magazine. The Coliseo opened in 2004 and is managed by ASM.


With high demand reserved seating shows as well as general admission events, the Coliseo needed a modern, flexible ticketing platform that could manage the load of 40,000 visitors looking to buy tickets during an on-sale for the most popular performers that will sell out a series of shows. They wanted a system that would allow visitors to be able to select their seats from a map, deliver electronic tickets and provide business intelligence tools to help promoters maximize their revenues.

Photo: El Cartel Records

TixTrack and Ticketera worked together with ASM to understand the Coliseo’s ticketing needs. Together, they deployed their Nliven platform to provide a mobile-first ticket buying solution that delivered a simple process for the customer to complete their purchase. Nliven proved to perform when The Coliseo conducted a series of high profile on-sales for “Daddy Yankee”, selling out 10 shows in record time.

Daddy Yankee at The Coliseo de Puerto Rico. Photo: El Cartel Records